Organizations continue to focus on helping employees improve their overall well-being, which in turn can positively impact productivity and costs. The key to realizing the value of this focus is an engaged population, yet despite best intentions and large investments, many employers still face low benefits utilization.
Navigating benefit programs
According to a recent Health Advocate survey of HR professionals, the biggest hurdle to engagement is that a multitude of benefit programs is often disjointed, confusing or difficult to access and navigate.
In fact, 40 percent indicated that working with multiple benefits vendors led to a lack of utilization, with another 35 percent noting technology issues. To mitigate this issue, a quarter of respondents report moving toward a single integrated platform, making it easier for employees to utilize their benefits.
Creating a balance
Survey participants also signaled the importance of balancing technology with the human touch when it comes to driving engagement. Seventy-eight percent currently offer employees access to live support to help with their health and benefits, with more than 80 percent confirming that having some level of high-touch support increases engagement. Technology plays a role, but employees often prefer speaking with a real person when it comes to navigating complex healthcare issues.
Based on the results of the survey, it is recommended that organizations look for benefits partners that can seamlessly integrate programs and offer personal, high-touch support in order to effectively engage employees in their health and well-being.
Marcia Otto, Vice President of Product, West’s Health Advocate Solutions, [email protected]
