Business and Tech
Loyalty and Rewards
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How Hotel Loyalty Programs Reward Customers
The hotel industry is often on the cutting edge of personalization. Here’s what’s trending in hospitality rewards strategies.
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Have the Fraudsters Been in Your Frequent Flyer Wallet?
What if you logged onto your account and all your miles had gone — and you hadn’t spent them? Here’s what you need to know.
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How Customer Experience Is Taking the Lead in Loyalty
Customer-led disruption has impacted business blurring the physical, digital and emotional worlds with the customer at the center.
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How Loyalty Is Changing the Face of Competition in E-Commerce
Online business is clearly integral to the future of retail but as brands move online how can they stop competing and start winning? The answer: loyalty.
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Why Customer Loyalty Is About More Than a Program
Too many businesses make the mistake of focusing on buzzwords and incentives, rather than focusing on a customer relationship.
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How Rewards Programs Can Support a Healthy Lifestyle
As more customers seek a healthier lifestyle, food providers need to create loyalty by recognizing those needs.
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The Generation Gap in Loyalty Marketing
Millennials are media and retail darlings, but baby boomers have much more consumer clout in terms of disposable income and confidence.
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A CEO Explains Why Customer Loyalty Matters, and How to Achieve It
What does customer loyalty mean to you? Customer loyalty means having a strong relationship, built on trust, with a customer. It’s a relationship that drives an individual to prefer buying from your business, even when other equivalent options exist. Many businesses think they have loyalty when in reality they simply have the cheapest option or...
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How SBA Is Helping Woman- and Minority-Owned Businesses Thrive
Each year, companies graduate from the U.S. Small Business Administration’s Business Development 8(a) Program, with the potential and capabilities to grow into successful businesses.
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A Word on the Customer Rewards Industry
John Donnelly, founder and CEO of the loyalty rewards division of TravelFlo, has something to say about loyalty programs and how they should be implemented.