Brands all over the world are discovering the power of the live event in terms of branding, customer outreach, and ROI.
Technology makes the world smaller —and noisier. Cutting through that noise is a huge challenge for companies worldwide. That’s one reason behind the rise of live event marketing — 85 percent of consumers say they’re more likely to purchase a product after experiencing a branded live event. Live events claim an average of 22 percent of a CMO’s annual budget.
“An increasing number of CMOs are understanding how crucial live events are to overall marketing strategy and revenue growth,” says Oni Chukwu, CEO of event management software company Aventri. “Organizations can’t afford not to invest in events.”
“Our platform’s foundation is built on event intelligence,” Chukwu points out. “We provide event and marketing professionals with the tools to combine their live event data with existing marketing data, ultimately giving them the knowledge to convert and retain customers faster.”
There are three main reasons events and event software have become important:
1. End-to-end event lifecycle
“Our cloud-based event management system helps planners simplify event planning by covering every step of the event lifecycle,” notes Chukwu, “from event marketing to registration and reporting.”
2. Most effective marketing channel
Event marketing is seen as the gold standard — marketing professionals see live events as more effective than other channels, including email and social media.
3. Connects with your overall marketing strategy
Live events, when managed by the right tools, accomplish what you’re already working towards — customer engagement and brand awareness — in a real-time, personal, and exciting way. With tools like Aventri, you can see real-time data and analytics on event performance, customer engagement, and ROI. In addition, the event intelligence collected from attendee behavior at events helps to bridge the gap between the face-to-face and digital worlds.
Jeff Somers, [email protected]
